{"id":34469,"date":"2021-12-22T13:27:03","date_gmt":"2021-12-22T07:57:03","guid":{"rendered":"https:\/\/www.cagmc.com\/?p=34469"},"modified":"2024-06-03T10:43:06","modified_gmt":"2024-06-03T05:13:06","slug":"how-to-choose-the-unique-business-name-for-trademark-registration","status":"publish","type":"post","link":"https:\/\/www.cagmc.com\/blog\/how-to-choose-the-unique-business-name-for-trademark-registration\/","title":{"rendered":"How to choose the unique business name for Trademark Registration?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-34479 size-full\" title=\"How to choose the unique business name for Trademark Registration?\" src=\"https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-choose-the-unique-business-name-for-Trademark-Registration.png\" alt=\"How to choose the unique business name for Trademark Registration?\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-choose-the-unique-business-name-for-Trademark-Registration.png 1200w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-choose-the-unique-business-name-for-Trademark-Registration-300x158.png 300w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-choose-the-unique-business-name-for-Trademark-Registration-1024x538.png 1024w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-choose-the-unique-business-name-for-Trademark-Registration-615x323.png 615w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-choose-the-unique-business-name-for-Trademark-Registration-400x210.png 400w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-choose-the-unique-business-name-for-Trademark-Registration-292x153.png 292w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trademark is an important aspect of Intellectual Property Right (IPR). A trademark may be defined as any sign that individualizes the goods of a given enterprise and distinguishes them from the goods of competitors. Marketing of a particular good or service becomes easier through trademarks.\u00a0<\/span><\/p>\n<table style=\"height: 322px;\" width=\"609\">\n<tbody>\n<tr>\n<td style=\"border: 1px solid #555;\"><b>Table of contents<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"#Introduction\">Introduction<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#Trademark\">Definition of Trademark<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#Object\">Object of trademark<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#registration\">Trademark registration<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#good trademark\">Essentials of a good trademark<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#business name\">How to choose a business name?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#unique componen\">A unique component of a trademark<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#Do\">Do\u2019s and Don\u2019ts<\/a><\/li>\n<li aria-level=\"1\"><a id=\"Introduction\" href=\"#Final words\">Final words<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"Trademark\" style=\"text-align: justify;\">Introduction<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The owner of the mark can prevent the use of similar or identical signs by the competitors if such marks can lead to confusion. This way similar low-quality substitutes will be prevented from replacing good quality ones.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Trademark: Definition<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sec. 2(1)(zb) of the Act defines \u2018<a href=\"https:\/\/www.cagmc.com\/what-is-trademark-registration\/\">Trademark<\/a>\u2019 as a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from another and it may include the shape of goods, packaging, and combination of colors as well.<\/span><\/p>\n<p id=\"Object\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A name or a symbol, which is put on a product to show that, is made by a particular producer. The symbol or name cannot be legally made by any other producer and the name or symbol cannot be legally used by any other producer if properly used, trademarks are forever.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Object of trademark<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The primary object of the Trademark law is to protect the trademarks. Therefore the Act provides for registration of a trademark, the manner for transfer of trademark, and also protects other marks like well-known trademark, collective mark, etc.<\/span><\/p>\n<p id=\" registration\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The object of trademark law is to ensure market transparency, to deal with the rights of the persons acquiring such trademark, mode of acquisition of such rights, method of protection, and transfer of those rights, to prevent the infringement of trademark and ensure the remedies available in respect thereof.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Trademark registration<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To protect your trademark rights you should <a href=\"https:\/\/www.cagmc.com\/trademark-registration\/\">register the trademark<\/a>. Registration prevents others from copying your mark and also from misrepresenting other products with your mark. It helps the customers to recognize the brand and its value in one look.<\/span><\/p>\n<p id=\" good trademark\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By trademarking the name of your company you are not only protecting the brand, but also securing its reputation, associated ideas, etc. If your trademark is not registered then you cannot successfully refrain others from using it.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Requisites of a good trademark<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34485 size-full\" title=\"Requisites of a good trademark\" src=\"https:\/\/www.cagmc.com\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim.jpg\" alt=\"Requisites of a good trademark\" width=\"2500\" height=\"319\" srcset=\"https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim.jpg 2500w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim-300x38.jpg 300w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim-1024x131.jpg 1024w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim-1536x196.jpg 1536w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim-2048x261.jpg 2048w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim-1260x161.jpg 1260w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim-615x78.jpg 615w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim-400x51.jpg 400w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim-292x37.jpg 292w, https:\/\/www.cagmc.com\/blog\/wp-content\/uploads\/2021\/12\/imgpsh_fullsize_anim-1320x168.jpg 1320w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Following points must be observed while determining a trademark as an invented term-<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There must be an invention and not the appearance of the invention only. It is not possible to define the extent of invention required, the mark must be clear and substantially different from any word in common use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A combination of two or more words that gives a unique word would be a good trademark.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An invented term is allowed to be registered as a trademark not as a reward of merits but because of its uniqueness and for being an invented term.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A trademark must be taken as a whole.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The word should not have any specific meaning, the term that is to be registered as a trademark must be a coined term.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A word in a foreign language is considered an invented word and it can be registered as a trademark.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The novelty of a term is not a sufficient condition to register it as a trademark.<\/span><\/li>\n<li id=\"business name\">It should not be a generic term or a suggestive term which means the trademark should not be related to the quality of goods.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>How to choose a business name trademark?<\/b><\/h2>\n<ul>\n<li><b>Not too general or vague- <\/b><span style=\"font-weight: 400;\">It should be such that the users can easily remember it and it should not be a generic term. For eg. \u2018Kodak\u2019 is a good trademark for photo cameras.<\/span><\/li>\n<li><b>Creativity is the key- <\/b><span style=\"font-weight: 400;\">A good way to create catchy, memorable business names is to use innovative words. For eg. \u2018Audi\u2019 is a good trademark for cars.<\/span><\/li>\n<li><b>Keep it simple- <\/b><span style=\"font-weight: 400;\">The trademark should not be too long and it should be such that users can easily pronounce it. For eg. \u2018Coke\u2019 is an innovative trademark for cold drinks.<\/span><\/li>\n<li><b>Don\u2019t copy your competitors-<\/b><span style=\"font-weight: 400;\"> Very importantly you should never copy your competitor&#8217;s trademark, as this will lead to unnecessary litigations and also cause confusion among the mass. Chances of rejection of such marks are very high. For eg. \u2018Lakme\u2019 and \u2018Likeme\u2019 are similar trademarks for beauty products.<\/span><\/li>\n<li id=\"unique componen\"><b>Choose a scalable name- <\/b><span style=\"font-weight: 400;\">The trademark should not restrict your business. For eg., If you are selling books then you may soon start a stationery shop and hence you should name your business accordingly.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>A unique component of a trademark<\/b><\/h2>\n<p id=\"Do\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The uniqueness of a trademark is dependent on the owner and their creativity.\u00a0The trademark should be innovative and unique. A trademark that is a description and generic has higher chances of facing objection and rejection. For eg., InfoSys is a coined term that is a combination of two words and has no meaning as such.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><span style=\"font-weight: 400;\">Such trademarks are considered as good and unique.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Do\u2019s<\/b><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thorough research of the existing trademarks should be conducted and ensure that the proposed trade name has not already been registered.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do check for the usage of the registered trademark in the same class. You can ensure this by checking at the IP India website, you can use the link- <\/span><a href=\"http:\/\/ipindia.nic.in\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">http:\/\/ipindia.nic.in\/<\/span><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use innovative mark and make sure that it is easy to pronounce. For eg. \u2018Pepsi\u2019 for soft drinks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take legal advice before finalizing the trademark for your business.\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>Don\u2019ts<\/b><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The trademark should not be descriptive or generic. For eg. \u2018Mithaae&#8217; is a generic word for a sweets shop.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The trademark should not be similar to your competitor&#8217;s mark as it may confuse mass.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The trademark should not be too complex or too long that a user cannot remember it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Don\u2019t restrict your business, for eg. &#8216;Gupta book store&#8217; is a restricted trademark. It should not be too specific that might restrict your business. As later you may plan to start a stationery store with some other products.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>Final Words<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Choosing a good trade name is indeed a challenging task when you are establishing a start-up business. You can approach lawyers for the same and they can guide you on how to choose a suitable trademark for your business. It\u2019s invariably good to take legal advice from a lawyer. They can also conduct a trademark search for you to cross-verify that no similar trademark is registered.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Remember that a business name is the first step towards building a brand and this will give the first impression to your customers and hence you need to be careful while choosing a good trademark.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark is an important aspect of Intellectual Property Right (IPR). A trademark may be defined as any sign that individualizes [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":34479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose the unique business name for Trademark Registration?<\/title>\n<meta name=\"description\" content=\"Read about How to choose the unique business name for Trademark Registration?, Definition, Object of trademark, Do\u2019s and Don\u2019ts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cagmc.com\/blog\/how-to-choose-the-unique-business-name-for-trademark-registration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose the unique business name for Trademark Registration?\" \/>\n<meta property=\"og:description\" content=\"Read about How to choose the unique business name for Trademark Registration?, Definition, Object of trademark, Do\u2019s and Don\u2019ts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cagmc.com\/blog\/how-to-choose-the-unique-business-name-for-trademark-registration\/\" \/>\n<meta property=\"og:site_name\" content=\"Goyal Mangal &amp; 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